custom media
It's not easy to get people's attention these days. Marketers can no longer sit back while masses of people gather around the tv to watch their ads. Audiences want to be approached on their own turf and on their own terms.
This makes "non-traditional" media (guerilla marketing, branded content, custom media, promotional marketing, packaging, point-of-purchase displays, theme events and websites) an increasingly important part of the marketing mix.
I have been solving communication and marketing problems in a non-traditional way my entire career. I have created communications vehicles that forward brand strategies, resonate with audiences, and make good business sense.
For example:
internet
long-form broadcast - family
long-form broadcast - children
live events
design
print - business
print - consumer
print - children
Years shown indicate the project's debut or street date.
This makes "non-traditional" media (guerilla marketing, branded content, custom media, promotional marketing, packaging, point-of-purchase displays, theme events and websites) an increasingly important part of the marketing mix.
I have been solving communication and marketing problems in a non-traditional way my entire career. I have created communications vehicles that forward brand strategies, resonate with audiences, and make good business sense.
For example:
internet
- RoleModel.TV
Portal and video channel for families - T-Shirt Memorial Park
Microsoft IdeaWins Challenge, 2007 - CampusResources.Net
Commercial-watching site to raise funds for schools
long-form broadcast - family
- The Nashville Network’s Salute to Quality Children’s Entertainment
Televised salute to AACE award winners, 1996 - The Children’s Entertainment Hall of Fame
Museum, educational facility, and annual televised awards special - The Imaginarakis'
Family sitcom - Ingenuity
Science game show for families - Freight
Adult sitcom
long-form broadcast - children
- The World of Ambassador Bird
Animated show for pre-schoolers - Home Made Horror
Sci-fi "how-to" show for ages 7-12 - Rheostat’s Restaurant
Variety show for pre-schoolers
live events
- All-Star Family Festival at Opryland USA
Theme park show, 1996 - The Children's Entertainment Awards
The "Oscars" of the children's entertainment industry, 1996 - American Academy of Children's Entertainment
Trade association, 1994-1998
design
- TrademarksUSA, 2010. Winner of "Best Trademarks of 2010" for five designs for Park Avenue Christian Church, Northeast Region Christian Church (Disciples of Christ), East Coast Construction Company, Metropolitan Theater Company, The Ladies Room.
- SnackBots
Award-winner, Welch's Afterschool Snack Competition, 2007 - Magic Television-Watching Socks
PBS Sprout promotional giveaway, 2006 - Man Reaching Up To God, God Reaching Down to Man
World Trade Center Memorial Competition, 2004 - The Denta-Rhythmic Toothbrush
Krups Design Contest, 1989
print - business
- Designing Powerful Logos
2011 (scheduled release) - Who's Who In Children's Entertainment
Entertainment industry directory, 1996 - Children's Entertainment Business
Trade magazine developed for VNU, 2000 - Weber's Internet Sourcebook
Computer industry directory - Corporate Image
Advertising and design magazine for small and mid-sized business
print - consumer
- Parents & Kids Directory
New York's first local parenting magazine,
affiliated with the Children's Museum of Manhattan, 1984-1994 - ParentAge
Newsletter for new parents over 35, 1992 - Parents Datebook & Planner
Day runner for parents, 1992 - Children's Music Marketing Project
Cooperative advertising in association with Parenting magazine, 1994 - The Native New Yorker
Cartoon book, 1987 - Marquee
Theatre program magazine, 1980-82 - Citizen
National magazine of community involvement and activism
print - children
- The Dinosaur Times
Magazine for kids, 1993 - Through Tiger's Eyes
Children's book for hospitals, 2007 - Hero's House
Children's architecture book, 1977
Years shown indicate the project's debut or street date.
