magic television-watching socks

PBS Sprout, an on-demand network from Comcast, gives hundreds of thousands of balloons away at street fairs and school events nationwide. I was asked by their Director of Marketing to come up with a better product that would last longer and remind kids to watch the network.

My solution was the Magic Television-Watching Socks. The socks combine three things that kids love (funny socks, television remote controls, and imaginative play) with three things that children's broadcast executives love (long-lasting name recognition, positive play value, and low cost).

Concept creator and designer: Bill Weber