custom media

It's not easy to get people's attention these days. Marketers can no longer sit back while masses of people gather around the tv to watch their ads. Audiences want to be approached on their own turf and on their own terms.

This makes "non-traditional" media (guerilla marketing, branded content, custom media, promotional marketing, packaging, point-of-purchase displays, theme events and websites) an increasingly important part of the marketing mix.

I have been solving communication and marketing problems in a non-traditional way my entire career. I have created communications vehicles that forward brand strategies, resonate with audiences, and make good business sense.

For example:

internet

long-form broadcast - family

long-form broadcast - children

live events

design

print - business

print - consumer

print - children


Years shown indicate the project's debut or street date.