children's entertainment business

The entertainment publishing division of VNU asked me to develop Children's Entertainment Business, an international trade magazine for the children's entertainment industry. (Children's Entertainment Business was also the name of the newsletter of the American Academy of Children's Entertainment.)

To be launched as an insert in VNU's Backstage, The Hollywood Reporter, Adweek, and Shoot, the magazine would have used the company's strengths to take on Kidscreen, the only other successful magazine in the field.

Concept creator, Designer, Writer: Bill Weber
VNU Film Group: Scott Berg