all-star family festival at opryland usa

The All-Star Family Festival at Opryland USA was created as part of a multi-media promotion for the American Academy of Children's Entertainment and Gaylord Entertainment, owners of The Grand Old Opry, Opryland USA, and The Nashville Network.

Designed to increase theme park attendance among young families, the event was a major success -- show day attendance increased by 30%, wildly exceeding expectations.

Concept creator and Producer: Bill Weber
Opryland Director of Entertainment and Producer: Dave Patton
Opryland Associate Director of Entertainment and Producer: Paul Couch