CampusResources.Net

CampusResources.Net was a unique take on the school funding business. It was to take the millions of dollars spent on entertainment advertising each year and channel it to schools by paying families to watch commercials and film trailers on-line.

Schools would register, then use the viral magic of the internet to get friends and relatives -- both local and long distance -- to "earn" a piece of the advertising pie by logging in and viewing.

CampusResources.Net was pitched to the Reader's Digest Association, a major player in the school fundraising business.

Concept creator: Bill Weber
President, Campus Resources, Inc.: Doug Springmann